Who knew the word guerrilla could reference a store. Comme des Garcons is opening up a limited pop-up store in Tokyo Japan: The Trading Museum.
Designer Rei Kawakubo has taken her retail agenda up another notch, with a ‘Trading Museum’ concept store in Omotesando Tokyo. The store will be opened from November 25 to the end of December.
The store is modeled with the aesthetics of the M.O.M.A., and showcases garments in glass cases with spotlight lighting. Brilliant. Customers can browse some of the worlds more coveted items in a setting of splendour and elegance.
The idea was hatched from Kawakubo herself. The space features eight expansive display cabinets borrowed from London’s prestigious Victoria & Albert Museum.
Key pieces have been chosen from the Comme des Garcons line have been selected to entice and delight shoppers. Pieces from British designer Christopher Nemeth, shoes from Daita Kimura and made to measure Comme des Garcons shirts and vintage pieces from the past 40 years are just tidbit of what is on display.
Kawakubo’s choice to showcase her items in a place that is traditionally know for ‘just looking’ shouldn’t be neglected, who knows, a new trend could emerge from such an abstract retail engagement.
By: Melissa Robinson