‘Independent Music Promotions’ Is an Essential PR Service

Independent Music Promotions is a vital resource offering multifaceted public relations services to dedicated musicians. Since their inception in 2011, they have promoted nearly a thousand acts across the globe, broadening artists’ exposure by arming them with press in respected print publications and online digital media. The Mob’s Press has been fortunate enough to be one such outlet, having covered music by several independent acts:

I.M.P.’s hands-on CEO, James Moore, has cultivated many strong partnerships with bloggers and journalists to help ensure his clients’ visibility. As one of these writers, I feel lucky to have been introduced to many different artists across myriad genres, not to mention the fact that I.M.P. has been instrumental in my career as a freelance reviewer by being a steady source of extra income. 

As an online publication that has long been dedicated to helping nurture artists’ growth, The Mob proudly endorses I.M.P., and any musician looking to grow their brand in the hopes of garnering the attention of festivals or new audiences should consider them for all their promotional needs. I.M.P. offers five price tiers for their PR campaigns starting from $595 (USD), also providing robust advanced services that help bands with everything from booking shows to merchandising:

  • Comprehensive Consulting Services
  • Pro Writing Services
  • Art, Graphic Design & Web Services
  • Advanced Twitter Marketing

I.M.P. is notably selective when it comes to their client roster, choosing to work only with passionate, high quality artists; if you fit the bill, take a moment to comb through their site. Also, be sure to check out James Moore’s best-selling music marketing guide, Your Band Is a Virus – Expanded Edition, which he wrote to “wipe out many of the misconceptions musicians have when it comes to music marketing.”

About James Moore

While in bands, Moore often found himself in charge of all the promotional work, over time becoming adept at landing press. He soon began freelancing as a band promoter, and a frustrating experience with a music PR company ultimately led to his desire to write his own marketing guide and build I.M.P. [source]


American hip-hop producer Seneca B, who now boasts nearly 200,000 monthly listeners on Spotify, had this to say about her experience with I.M.P.:

“I didn’t really know what to expect from I.M.P. at first, but they really do deliver! They were everything I could have hoped for. The team itself is personalized and interested in helping you out as a musician regardless of your genre, and they do a great job at getting the word out and helping make your music known.”

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Alternative rockers Audio Jane have also credited the company with giving the group a significant boost to their online presence:

“We didn’t know what to expect, but we were pleasantly surprised each week as the press rolled in. James was super encouraging and great to work with. The results of our promo package were way beyond what we expected and helped us tremendously with booking and establishing a web presence.”

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